The new loyalty card initiative, that retailers can join for free, is being funded on a joint basis by the Horsefair Shopping Centre, Wisbech Town Council and Fenland District Council and is fully supported by the Wisbech & District Chamber of Commerce and aims to boost retail and footfall into Wisbech town centre.

It has already attracted many retailers to sign up and each is offering shoppers special deals including the town centre store, Bon Marche, which will offer card holders 10% off full priced items with a minimum spend of £20.

Health and specialty food retailer Brian Hardy Ltd which has traded in Wisbech for 52 years has also joined the scheme, owner, Mrs Hardy said: “Anything that can regenerate this lovely old town and encourage shoppers to visit us has got to be good.  We have to do something to help boost retail in Wisbech.”

Some of the many retailers that have signed up to the scheme includes; Trespass, All About You, GW Frank, the Kodak Store, Dean’s Barbers and the Digital Phone Company.

A promotional stall will be setup on the scheme’s launch day on the town’s Market Place where shoppers can pick up their free loyalty card and businesses can join the scheme.  All types of businesses in Wisbech can get involved in the initiative including local tradesmen and those offering professional services.

Horsefair Manager and one of the sponsors of the scheme, Kevin Smith, said: “We are very excited about the launch.  The Wisbech Loyalty Scheme is a brilliant initiative to be involved in and we are delighted it has been welcomed by so many retailers.  People living in and around Wisbech will benefit enormously from all the exclusive discounts on offer to them.”

From 1st November, shoppers will also be able to pick up their loyalty card from the following places:
Kodak Store in the Horsefair Shopping Centre
Wisbech Information Centre
Wisbech library
Fenland Citizen Office

To be notified when the Wisbech loyalty cards are available, please visit http://www.my-loyalty-card.com/wisbech/ and register your email address.