Regent Cleaning, which provides all of the Centre’s cleaning requirements, will now be on hand each week exterminating the chewing gum that has embedded itself into the ground in the public areas of the shopping centre, helping to prevent the build up of gum.

Horsefair Manager Kevin Smith said: “I’m very pleased that we have invested in this service, it will help to keep the Horsefair looking even cleaner for shoppers and visitors coming into the town, plus I hope it will encourage people to use our bins when disposing of chewing gum.”

Regent’s Cleaning Operative, Peter, removing gum with his gum-zapping pack.