Italian Ices has been offering shoppers and visitors to Wisbech cold treats for more than five years from the town’s market place and the shopping centre’s outlet specialises in Italian hard scoop ice cream.

In addition to a selection well known ice lollies and cornets, there will be a selection of seven Italian style hard scoop ice cream flavours including rum and raisin and lemon sorbet.

Darren Bowers who runs Italian Ices with his business partner, Peter Byrne, said: “I’m really looking forward to meeting shoppers at the Horsefair, the outlet is in a really good position at the side of the Centre’s Superdrug store.”

Horsefair Manager Kevin Smith said: “Italian Ices has arrived at the Horsefair in time to refresh customers over the Summer, so let’s hope the weather stays fine!”

Darren and Peter are also looking to take bookings for events, fetes and parties and can be contacted on 07581 208124.

Darren Bowers at his new outlet in the Horsefair Shopping Centre.