Vaping brand, VIP Premium Vaping and E-liquids has arrived in Wisbech, retailing e-cigarette essentials, including starter kits, tanks and British made e-liquids. The company has kiosks and stores in various shopping centres around the country but this is its first outdoor kiosk. The Wisbech unit has been designed and built bespoke for the Horsefair Shopping Centre.

The company, which is one of the UK’s most established and trusted names in the e-cigarette market, officially opened the kiosk on Friday 29th April. The opening comes following the announcement from the Royal College of Physicians last week which confirmed that there is resounding evidence that e-cigarettes are “much safer” than smoking and aid quitting.

Kevin Smith, Centre Manager of the Horsefair, commented: “We’re delighted to welcome the VIP Premium Vaping and E-Liquids to Wisbech, particularly as they’ve designed a special external kiosk just for the Horsefair. I’m sure that the findings that e-cigarettes are proven to help people quit smoking will help boost sales.”

Louise Stamper, Chief Commercial Officer for VIP, said: “We’re thrilled with the response we’ve already seen from vapers in Wisbech and we are excited to be adding to our growing portfolio of stores across the UK.”

The vaping and e-cig kiosk is located at the side of Boots and will be open Monday to Saturday 09.00 to 17.30 and Sunday 10.00 to 16.00. For further details shoppers can call 0844 8229989.

Kevin Smith (Centre Manager) welcomes Phil Donnelly and Kieron Owen from the VIP Premium Vaping and E-Liquids to the Horsefair Shopping Centre.